Retailers are increasingly using agentic AI to connect data and workflows to enhance the customer journey — from product discovery through purchase and support. Gartner predicts that 60% of brands will be using agentic capabilities by 2028. This shift is best defined as agentic commerce, where AI can not only offer insights but also help execute tasks.
Achieving agentic commerce will require overcoming a number of challenges, including fragmented data, siloed systems, and inconsistent insights across channels.
This white paper provides:
- Strategic guidance to help IT leaders address these issues
- Insights into the innovations from Shopify and Google Cloud that help accelerate your agentic commerce journey
